Archive for February, 2009
Next Entries »Ford, General Motors Execs Optimistic on Sales
Monday, February 9th, 2009Anthony Fontanelle asked: Executives at Ford Motor Co. and General Motors Corp. have intimated their confidence last Wednesday that the sales in the United States will pick up in the last half of this year as a federal boost and slashed interest rates improved shoppers’ confidence.“We’re beginning to see, after six quarters of declines, the […]
Bold Moves - Ford’s Urban Marketing Campaign
Wednesday, February 4th, 2009Jay Stevens asked: Ford Motor Company had already caught the attention of millions of U.S. residents of different races especially African-Americans through Ford’s marketing campaign called “Bold Moves”.The advertisement campaign started last May 2, when Ford came up with a 60-second advertisement aired on Fox TV’s American Idol. The ad features a new song from […]
